:root{--cream: #eee6d9;--paper: #fffaf2;--paper-deep: #f6efe3;--charcoal: #211e1b;--muted: #6e655d;--line: rgba(33, 30, 27, .16);--blue: #1d3156;--red: #7c211f;--gold: #ae7319;--cta-gold: #a96100;--cta-gold-hover: #874b00;--green: #164d3c;--sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--shadow: 0 16px 42px rgba(54, 39, 24, .12)}*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--cream)}body{margin:0;color:var(--charcoal);background:var(--cream);font-family:var(--sans);text-rendering:optimizeLegibility}main{width:min(1100px,100%);margin:0 auto;overflow:hidden;background:var(--paper);box-shadow:0 0 50px #2f24191f}img{display:block;max-width:100%}a{color:inherit}h1,h2,h3,blockquote{font-family:var(--sans)}.skip-link{position:fixed;left:18px;top:-100px;z-index:100;padding:12px 16px;color:#fff;background:var(--charcoal)}.skip-link:focus{top:18px}.hero,.reason,.biggest-mistake,.cta-card{width:min(960px,calc(100% - 80px));margin-inline:auto}.hero{display:block;padding:62px 0 54px}.hero__copy{max-width:820px;margin:0 auto}.hero__image{width:min(820px,100%);margin:34px auto 0;overflow:hidden;border-radius:18px;box-shadow:var(--shadow)}.hero__image img{width:100%;height:auto;aspect-ratio:16 / 9;object-fit:cover;object-position:center}.hero__rest{max-width:820px;margin:0 auto;padding-top:34px}.scroll-prompt{grid-area:scroll;display:flex;align-items:center;justify-content:space-between;gap:18px;margin-top:8px;padding:17px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);color:var(--red);font-size:12px;line-height:1.45;font-weight:900;letter-spacing:.07em;text-decoration:none;text-transform:uppercase}.scroll-prompt span{font-size:22px}.eyebrow,.reason__label{margin:0 0 14px;font-size:11px;line-height:1.4;font-weight:900;letter-spacing:.17em;text-transform:uppercase}.eyebrow{color:var(--red)}h1{margin:0;max-width:780px;font-family:var(--sans);font-size:clamp(40px,5vw,58px);line-height:1.01;font-weight:900;letter-spacing:-.05em}.hero__byline{display:flex;align-items:center;gap:11px;margin:22px 0 14px}.hero__byline img{width:42px;height:42px;flex:0 0 42px;border-radius:50%;object-fit:cover;object-position:center}.hero__byline strong,.hero__byline span{display:block;font-family:var(--sans);line-height:1.3}.hero__byline strong{font-size:12px;font-weight:900;text-transform:uppercase}.hero__byline .hero__role{display:inline;margin-top:0;color:var(--muted);font-size:inherit}.hero__byline span{margin-top:1px;color:var(--muted);font-size:11px}.subheadline{margin:0 0 25px;padding:12px 14px;color:var(--charcoal);background:#f6e7e5;border-left:3px solid var(--red);font-family:var(--sans);font-size:13px;line-height:1.35;font-weight:900;letter-spacing:-.01em}.hero__lead p,.hero__rest p{margin:0 0 12px;font-size:18px;line-height:1.58}.hero__rest blockquote{margin:22px 0;color:var(--red);font-size:34px;line-height:1.1;font-style:italic;font-weight:700}.question-shift{margin-top:24px;padding:21px 23px;background:var(--paper-deep);border-left:4px solid var(--blue)}.question-shift p{font-family:var(--sans);font-size:20px;line-height:1.45;font-style:italic}.question-shift span{display:block;margin:8px 0;color:var(--gold);font-size:10px;font-weight:900;letter-spacing:.17em;text-transform:uppercase}.reason{position:relative;padding:76px 0;border-top:1px solid var(--line);scroll-margin-top:18px}.reason__heading{display:block;max-width:820px;margin-bottom:38px}.reason__heading h2{margin:0;max-width:790px;font-size:clamp(36px,4.2vw,50px);line-height:1.04;font-weight:900;letter-spacing:-.045em}.reason__label{margin:0 0 10px;color:var(--red)}.reason__number{display:none}.reason__copy{min-width:0}.prose{max-width:690px}.prose--wide{max-width:760px;margin-inline:auto}.prose p{margin:0 0 15px;font-size:18px;line-height:1.62}.prose strong{font-weight:850}.prose blockquote{margin:28px 0;padding-left:20px;border-left:3px solid currentColor;font-size:29px;line-height:1.24;font-style:italic;font-weight:700}.prose--columns{columns:2;column-gap:46px;column-rule:1px solid var(--line)}.prose--columns p{break-inside:avoid}.reason--split{display:grid;grid-template-columns:minmax(270px,.44fr) minmax(0,.56fr);gap:0 42px}.reason--split .reason__heading,.reason--split .impact,.reason--split .pull-line,.reason--split .section-cta{grid-column:1 / -1}.reason--split .reason__media{grid-column:1;grid-row:2;align-self:start}.reason--split .reason__copy{grid-column:2;grid-row:2}.reason--reverse .reason__media{grid-column:2}.reason--reverse .reason__copy{grid-column:1}.reason__media{margin:0;overflow:hidden;background:var(--paper-deep);border-radius:14px;box-shadow:var(--shadow)}.reason__media img{width:100%;height:100%;object-fit:cover}.reason__media--portrait{aspect-ratio:4 / 5}.reason__media--editorial{aspect-ratio:4 / 3}.reason__media--wide{width:min(760px,100%);margin:0 auto 38px}.reason__media--wide img{width:100%;aspect-ratio:16 / 9;object-fit:cover}.reason__media figcaption{display:flex;justify-content:space-between;gap:12px;padding:13px 16px;color:var(--muted);background:var(--paper-deep);font-size:10px;line-height:1.4;font-weight:900;letter-spacing:.09em;text-transform:uppercase}.reason__media--two-pill{border:2px solid var(--blue)}.reason__media--two-pill figcaption{color:var(--blue)}.reason__media--natto img{max-height:460px;object-position:center}.impact{margin:46px 0 0;padding-top:30px;border-top:1px solid var(--line);font-family:var(--sans);font-size:clamp(34px,4.8vw,52px);line-height:1.02;font-weight:900;letter-spacing:-.05em;text-align:center}.impact--blue{color:var(--blue)}.impact--danger{color:var(--red)}.impact--gold{color:var(--gold)}.pull-line{max-width:760px;margin:46px auto 0;color:var(--red);font-family:var(--sans);font-size:clamp(24px,3vw,34px);line-height:1.2;font-style:italic;text-align:center}.handwritten{margin:44px auto 0;max-width:720px;color:var(--blue);font-family:var(--sans);font-size:clamp(27px,3.3vw,38px);line-height:1.15;font-style:italic;font-weight:850;text-align:center}.handwritten--dark{color:var(--blue)}.plain-callout{margin:26px 0 30px!important;padding:18px 20px;font-family:var(--sans);font-size:clamp(28px,3.5vw,42px)!important;line-height:1.08!important;font-weight:900;letter-spacing:-.04em;border-left:4px solid currentColor;background:var(--paper-deep)}.plain-callout--red{color:var(--red)}.plain-callout--gold{color:#735017}.cta-card{margin-block:0 58px;padding:28px 32px;display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;background:var(--paper-deep);border:1px solid var(--green);border-radius:12px}.cta-card p{margin:0;font-family:var(--sans);font-size:clamp(25px,3vw,36px);line-height:1.12;font-weight:800}.cta-card--gold{border-color:var(--gold)}.button{display:inline-flex;min-height:60px;align-items:center;justify-content:center;gap:16px;padding:15px 22px;color:#fff;background:var(--cta-gold);border:0;border-radius:5px;font-size:15px;line-height:1.3;font-weight:850;letter-spacing:.02em;text-align:center;text-decoration:none;transition:transform .18s ease,background .18s ease}.button:hover{transform:translateY(-2px);background:var(--cta-gold-hover)}.button span{font-size:20px}.button--gold{background:var(--cta-gold)}.button--center{display:flex;max-width:600px;margin:36px auto 0}.section-cta{display:flex;width:min(100%,620px);margin:42px auto 0}.hero>.section-cta{margin-top:38px}.reason--two-pill,.reason--danger,.reason--discovery,.reason--reveal{border-top:1px solid var(--line)}.biggest-mistake{padding:70px 0;border-top:5px solid var(--blue);border-bottom:1px solid var(--line)}.biggest-mistake__heading{max-width:790px;margin:0 auto 34px;text-align:center}.biggest-mistake__heading p{margin:0 0 12px;color:var(--blue);font-size:12px;font-weight:900;letter-spacing:.18em}.biggest-mistake__heading h2{margin:0;color:var(--blue);font-size:clamp(40px,5vw,58px);line-height:1.02;letter-spacing:-.035em}.biggest-mistake__media{position:relative;width:min(790px,100%);margin:0 auto 38px;overflow:hidden;border-radius:14px;box-shadow:var(--shadow)}.biggest-mistake__media img{width:100%;height:auto;aspect-ratio:16 / 9;object-fit:cover;object-position:center}.biggest-mistake__media figcaption{position:absolute;left:20px;bottom:20px;max-width:calc(100% - 40px);padding:12px 16px;color:#fff;background:#1d3156e6;font-family:var(--sans);font-size:16px;font-style:italic;font-weight:800}.label-contrast{display:grid!important;grid-template-columns:1fr!important;gap:4px!important;color:var(--charcoal)!important;font-size:13px!important;text-transform:none!important}.label-contrast strong{color:var(--gold);font-size:17px}.reason--photo .reason__media img,.reason--montage .reason__media img,.reason__media--reveal img{aspect-ratio:16 / 9}.product-single{width:min(760px,100%);margin:52px auto 0;overflow:hidden;background:var(--paper-deep);border:1px solid rgba(174,115,25,.3);border-radius:14px;box-shadow:var(--shadow)}.product-single img{width:100%;height:auto;aspect-ratio:1;object-fit:cover}.product-single figcaption{display:grid;grid-template-columns:repeat(4,1fr);background:var(--paper)}.product-single figcaption>*{padding:16px 10px;border-right:1px solid var(--line);font-size:12px;line-height:1.25;font-weight:850;text-align:center}.product-single figcaption>*:last-child{border-right:0}.product-single figcaption strong{color:var(--gold)}.final-offer{max-width:800px;margin:56px auto 0;padding:36px;color:var(--green);background:var(--paper-deep);border:1px solid var(--green);border-radius:12px;text-align:center}.final-offer h3{margin:0 0 24px;font-size:clamp(32px,4.5vw,50px);line-height:1.03;letter-spacing:-.035em}.final-offer .button{min-width:min(100%,420px)}.final-offer>p{margin:18px 0 10px;color:var(--muted);font-size:14px}.secondary-link{color:var(--green);font-size:14px;font-weight:900}.close-strip{width:100%;margin:0;padding:76px max(28px,calc((100% - 760px)/2)) 92px;color:#fff8ec;background:var(--charcoal);text-align:center}.close-strip>div{max-width:730px;margin:0 auto 34px}.close-strip p{margin:0 0 10px;color:#dcc8a1;font-size:11px;font-weight:900;letter-spacing:.12em;text-transform:uppercase}.close-strip h2{margin:0;font-size:clamp(35px,4.8vw,55px);line-height:1.03}.close-strip blockquote{max-width:760px;margin:54px auto 34px;font-size:clamp(28px,4vw,44px);line-height:1.16;font-style:italic}.button--close{min-width:min(100%,380px);background:var(--cta-gold)}.mobile-cta{display:none}.mobile-cta[hidden]{display:none!important}@media(max-width:960px){.hero,.reason,.biggest-mistake,.cta-card{width:calc(100% - 48px)}.hero{grid-template-columns:1fr;grid-template-areas:"copy" "image" "rest" "scroll";gap:0}.hero__image{margin-top:26px}.hero__rest{padding-top:26px}h1{font-size:clamp(44px,7vw,56px)}.reason--split{display:block}.reason--split .reason__media,.reason--split .reason__copy{grid-column:auto;grid-row:auto}.reason__media{width:min(760px,100%);margin:0 auto 34px}.reason__media--portrait,.reason__media--editorial{aspect-ratio:16 / 9}.prose--columns{columns:1}.cta-card{grid-template-columns:1fr}}@media(max-width:660px){main{width:100%;box-shadow:none}.hero,.reason,.biggest-mistake,.cta-card{width:calc(100% - 32px)}.hero{grid-template-columns:1fr;grid-template-areas:"copy" "image" "rest" "scroll";gap:0;padding:34px 0 42px}.eyebrow{margin-bottom:13px;font-size:9px;letter-spacing:.14em}h1{font-size:clamp(39px,11.4vw,47px);line-height:1}.hero__byline{margin:18px 0 13px}.subheadline{margin:0 0 22px;padding:11px 12px;font-size:12px}.hero__lead p,.hero__rest p{font-size:18px;line-height:1.55}.hero__image{margin-top:22px;border-radius:12px}.hero__image img{width:100%;height:auto;aspect-ratio:3 / 2;object-fit:cover;object-position:50% 50%}.hero__rest{padding-top:24px}.hero__rest blockquote{font-size:30px}.question-shift{padding:17px}.question-shift p{font-size:21px}.scroll-prompt{margin-top:19px;font-size:10px}.reason{padding:58px 0}.reason__heading{margin-bottom:28px}.reason__heading h2{font-size:31px;line-height:1.06}.reason__label{margin:0 0 8px;font-size:9px}.prose p{margin-bottom:14px;font-size:18px;line-height:1.58}.prose blockquote{margin:23px 0;padding-left:16px;font-size:26px}.reason--split{display:block}.reason--split .reason__media,.reason--split .reason__copy{grid-column:auto;grid-row:auto}.reason__media{margin-bottom:27px;border-radius:10px}.reason__media--portrait,.reason__media--editorial{aspect-ratio:3 / 2}.reason__media--portrait img,.reason__media--editorial img{object-position:center}.reason__media--wide{margin-bottom:28px}.reason__media figcaption{padding:11px 12px;font-size:8px}.reason__media--two-pill figcaption{display:grid;grid-template-columns:1fr 1fr}.reason--photo .reason__media img,.reason--montage .reason__media img,.reason__media--reveal img{aspect-ratio:4 / 3}.biggest-mistake__media img{height:auto;aspect-ratio:16 / 9;object-fit:cover;object-position:center}.reason--montage .reason__media img{object-position:center}.impact{margin-top:34px;padding-top:25px;font-size:41px}.pull-line{margin-top:34px;font-size:29px}.handwritten{margin-top:34px;font-size:28px}.cta-card{margin-block:0 50px;padding:24px 18px;gap:20px}.cta-card p{font-size:27px}.button{width:100%;min-height:58px;padding:15px 13px;font-size:14px}.biggest-mistake{padding:58px 0}.biggest-mistake__heading{margin-bottom:27px}.biggest-mistake__heading h2{font-size:35px}.biggest-mistake__media{margin-bottom:28px;border-radius:10px}.biggest-mistake__media figcaption{left:10px;bottom:10px;max-width:calc(100% - 20px);font-size:18px}.reason__media--natto img{max-height:none;aspect-ratio:4 / 3}.product-single{margin-top:38px}.product-single img{aspect-ratio:1}.product-single figcaption{grid-template-columns:1fr 1fr}.product-single figcaption>*{border-bottom:1px solid var(--line);font-size:11px}.section-cta{margin-top:34px}.final-offer{margin-top:42px;padding:25px 16px}.final-offer h3{font-size:33px}.close-strip{padding:60px 18px 95px}.close-strip h2{font-size:34px}.close-strip blockquote{margin:44px auto 28px;font-size:28px}.mobile-cta{position:fixed;left:0;right:0;bottom:0;z-index:50;display:block;padding:8px 11px calc(8px + env(safe-area-inset-bottom));background:#fffaf2f5;border-top:1px solid var(--line);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}.mobile-cta .button{min-height:48px;font-size:12px}}@media(max-width:380px){h1{font-size:37px}.reason__heading h2{font-size:28px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}
/*# sourceMappingURL=/cdn/shop/t/12/assets/novarate-ten-reasons.css.map */
